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Dr. Zeelaf Munir Calls for Supply Chain Reforms to Strengthen Pakistan’s Food Security at Breathe Pakistan 2026

  Karachi: At the recently held Breathe Pakistan 2026 conference, where EBM participated as the principal partner, the company’s Managing Director and CEO Dr. Zeelaf Munir emphasized the urgent need to rebuild Pakistan’s agricultural supply chain to ensure long-term food security and sustainable development. Addressing participants at the event, Dr. Zeelaf Munir stated that while initiatives such as improved seeds, affordable credit facilities, and crop insurance are important, they alone cannot transform the lives of smallholder farmers unless the supply chain that follows agricultural production is fundamentally restructured. She highlighted that Pakistan’s food security is being “made or lost” within the post-farm supply chain, stressing that inefficiencies in storage, transportation, distribution, and market access continue to limit the benefits reaching farmers and consumers alike. Dr. Munir further noted that the transformation required in Pakistan’s agri-food sector must ...

Governor SBP Dr. Reza Baqir unveils Asaan Mobile Account to enable opening of branchless banking accounts

Governor State Bank of Pakistan, Dr. Reza Baqir, unveiled the Asaan Mobile Account (AMA) today in a launch ceremony held at SBP headquarters Karachi. AMA allows opening of a branchless banking account by dialing a simple code *2262# on a mobile phone. The account holder can then deposit money in his or her account at any branchless banking agent and use the same for transactions through mobile phone. AMA is an initiative of State Bank of Pakistan (SBP) to achieve National Financial Inclusion Strategy (NFIS) target of promoting digital financial inclusion in the country. AMA has been launched with the key support of various stakeholders including PTA, NADRA, Branchless Banking (BB) Providers, Cellular Mobile Operators (CMOs) and Virtual Remittance Gateway (VRG). VRG has been licensed jointly by SBP and PTA under the regulations for mobile banking interoperability. The launch ceremony was chaired by Dr. Reza Baqir, Governor SBP and addressed by Ms. Sima Kamil, Deputy Governor SBP, Chairm...